Refurbishment is an opportunity to renew a store without losing sight of the operation that already exists.
ELEMENT / JOURNAL
Retail refurbishment:
planning around trading hours.
Understand the trading environment.
An active retail setting brings practical considerations into a refurbishment programme. Access, delivery timings, customer routes and any work that affects trading all need early attention. Each site has its own constraints, so a suitable plan must be shaped around the actual operation.
Prioritise the work that changes the experience.
A refurbishment brief can be more focused when it identifies the parts of the environment with the greatest impact: customer arrival, product display, key finishes or staff areas. The right scope is one that matches the commercial objective and the available opportunity.
Coordinate the handover.
Clear communication as work reaches completion helps ensure the refreshed environment is ready for the next stage of use.